Flowers Foods, Remote/Thomasville, GA
Creative Director (Creative Services Manager)
May 2018- April 2023

Spearheaded design initiatives for renowned brands such as Nature’s Own, Dave’s Killer Bread, Wonder Bread, and Tastykake, resulting in a substantial revenue increase from $4.3 billion to $5 billion annually. Achieved through world-class designs that enhanced brand awareness and captivated consumers.

Led a total team of 22 individuals with 6 direct reports, including a senior graphic designer, senior web developer, lead UI/UX developer, lead storyboard artist, lead video editor, and a social media manager.

Successfully developed and executed large-scale national advertising campaigns across various channels including print, digital, social, and video. These campaigns significantly elevated brand visibility, driving increased engagement and expanding market reach.

Managed strategic partnerships with industry-leading companies such as Disney, Sega, Sony Pictures, Nickelodeon, Hershey’s, Oreo (Mondelez), and the WB. Leveraged these collaborations to enhance brand positioning, foster creative synergies, and maximize exposure. Oversaw external agencies and approved their creative projects, ensuring seamless execution and alignment with brand objectives.

LSCU, Tallahassee, FL
Creative Art Director
Aug 2014 – May 2018

Directed comprehensive marketing and creative strategies for both profit and non-profit entities, driving brand awareness and market presence. Effectively positioned brands to resonate with target audiences and achieved measurable growth in brand recognition and customer engagement.

Led and mentored a team of 10 creative professionals, including designers, copywriters, and social media managers. Through coaching and skill development initiatives, enhanced team performance and effectiveness, resulting in increased productivity, improved quality of work, and accelerated career growth for team members.

Drove the design vision and ensured seamless collaboration between in-house and external agencies to bring companies, brands, event marketing, and internal communications campaigns to life. Maintained consistent visual storytelling aligned with overall brand identity, fostering brand cohesiveness and resonance across various channels.

SR&B Advertising, Baltimore, MD
Creative Director
Oct 2009 – Aug 2014

Led the design process across multiple channels, including digital, print, social, web, presentations, and corporate identity. Ensured the creation of visually compelling and effective designs that aligned with the brand’s objectives and resonated with the target audience. Achieved success metrics in brand awareness through impactful visual communication.

Demonstrated strong leadership skills by interviewing, hiring, managing, and developing the art department. Cultivated a high-performing team, fostering their skills, confidence, and professional growth. Led by example, motivating team members to deliver exceptional creative output and exceed client expectations.

Oversaw the development of the look and style of various projects, such as advertisements, publications, advertising campaigns, and television projects. Maintained a keen eye for detail and consistency, ensuring that all designs met the highest quality standards while effectively conveying the intended message and meeting client goals.

Headed brainstorming sessions and collaborated closely with clients to develop an artistic approach and style that met their objectives. Leveraged effective communication and creative problem-solving skills to understand client needs, offer innovative ideas, and deliver solutions that surpassed expectations.

FBA, Sarasota, FL
Creative and Marketing Director
Sept 2007 – Oct 2009

Led the department in successfully creating comprehensive marketing materials across various platforms, including logos, website design, advertising (print, digital, and out-of-home), 3D renders and fly-throughs, annual reports, direct marketing pieces, and presentations. These efforts contributed to enhanced brand awareness, increased customer engagement, and a cohesive brand identity.

Provided expertise and guidance to the creative team, fostering an environment of creativity and pushing for the most effective and elevated work possible. Motivated team members to deliver their best and encouraged innovative thinking, resulting in high-quality and impactful creative outputs.

Managed multiple projects and deliverables simultaneously, overseeing timelines, resources, and budgets effectively. Demonstrated strong project management skills, ensuring the successful execution and delivery of projects on time and within scope.

Simple Success Marketing, West Palm Beach, FL
Lead Graphic Designer
June 2005 – Aug 2007

Collaborated directly with art directors to establish a brand identity and coherent visual style for each project. Leveraged strong communication and creative skills to understand client requirements and translate them into visually compelling designs that aligned with the brand’s vision. This contributed to enhanced brand awareness and recognition.

Successfully managed a team of two other designers, fostering a collaborative and productive work environment. Effectively delegated tasks, provided guidance and mentorship, and encouraged teamwork, resulting in high-quality design deliverables and increased team efficiency.

Acquired an intimate knowledge of print technology, press checks, cost budgeting, and technical efficiencies on a press. Demonstrated a comprehensive understanding of the printing process, enabling effective collaboration with print vendors and ensuring the production of high-quality printed materials while optimizing costs and timelines.

FC Edge Advertising, West Palm Beach, FL
Graphic Designer
May 2003 – June 2005

Increased brand awareness by developing and implementing creative graphics and content that resonated with the target audience. This resulted in a 15% growth in website traffic over a six-month period.

Played a key role in enhancing brand visibility by creating high-quality graphic design elements for packaging, digital ads, catalogs, tradeshows, and merchandising. These efforts led to a 30% increase in sales.

Demonstrated exceptional project management skills by successfully handling multiple projects for renowned international brands, including 3i, a BioMet company, spirits and alcohol brands (featuring special holographic packaging and labels), as well as professional sports and commercial projects. Led the completion of projects worth over $500,000, ensuring brand consistency and meeting all deadlines while exceeding client expectations.

Freelance, Sarasota, FL
Graphic Designer
Feb 2001 – Mar 2003

Collaborated with FunCom, a leading game development company based in Oslo, Norway, to provide concept art and design elements for the Massively Multiplayer Online RPG video game Anarchy Online. Contributed to the visual development of the game, creating immersive and captivating graphics that enhanced the player experience and received positive feedback from both the development team and the player community.

Designed and delivered impactful marketing materials and logos for local hospitals and a hematology practice, effectively communicating their brand identity and promoting their services.

Assisted a local photographer as a photography assistant, contributing to national projects for a large orange juice brand. Collaborated with the photographer in capturing high-quality images that effectively conveyed the brand’s message and showcased the product’s appeal. Played a key role in photo shoots, ensuring optimal lighting, composition, and product presentation.

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